WHERE PLANT KNOWLEDGE MEETS INDUSTRIAL DESIGN

VerdiPot began with one question: What if a planter could give roots both consistent moisture and room to breathe?

A PROBLEM SEEN TWO WAYS

Xuan, VerdiPot’s co-founder and principal designer, wanted a more dependable way to care for the plants that filled his home. Even after 17 years in industrial design, a busy schedule could still mean missed watering—and the occasional loss of a favorite plant.

Evan, VerdiPot’s co-founder and a rare-plant collector with more than 20 years of growing experience, understood the problem below the soil. Healthy roots need more than water; they also need airflow.

“Why not combine self-watering with air pruning?”

That question became the design brief.

FROM QUESTION TO SYSTEM

Together, Xuan and Evan began sketching, prototyping, and testing. With each iteration, they refined the relationship between water, air, roots, and form.

The result was VerdiPot: a planter designed as one connected system.

A self-watering reservoir and wick help provide consistent moisture. An air-pruning inner pot discourages root circling and encourages roots to branch. A breathable exterior allows air to move through the planter.

Each element has a purpose, and each works with the others to create a more balanced environment for roots while making everyday plant care simpler.

DESIGNED FROM THE ROOTS OUT

VerdiPot was designed to work beautifully in the open—not as plant-care equipment to hide.

Its function shapes its form: airflow becomes texture, structure becomes silhouette, and the planter becomes part of the space around it.

Its modular construction also allows the exterior to change without disturbing the plant, making it easier to refresh a space without repotting.

To us, plant care should feel less like maintenance and more like a quiet ritual—a moment to slow down, notice growth, and stay connected to the living world.

Designed in San Francisco, VerdiPot brings plant knowledge and industrial design into one thoughtful system.

Healthier roots.
Simpler care.
Thoughtful form.